9/12/2023 0 Comments Apple vs spotify podcasts![]() ![]() ![]() More than half of the shows on Apple and Spotify’s charts contain trailers. A trailer tells directories and app-makers that you care about the listener experience. A trailer tells potential new listeners that you respect their time and attention. And obviously, some shows reach the top of Apple’s charts without a trailer.īut trailers are often a mark of quality. Paste your Apple Podcasts URL under the Apple Podcasts. Shows don’t appear on the charts because they have a trailer. Head to your Spotify for Podcasters Podcast Availability settings. Will a trailer episode guarantee success?Ĭorrelation isn’t causation. Of the 200 Top Podcasts in Spotify US as of Friday, February 3, 2023, 101 (or 50.5%) had trailers specified. Luckily, I was able to poke around the Spotify app enough to determine which shows have trailers specified, including Spotify exclusives like Call Her Daddy (no trailer), Armchair Expert with Dax Shepard (no trailer), and The Joe Rogan Experience (trailer). That wrinkle: Spotify-exclusive shows that don’t have publicly-available RSS feeds. Despite being extremely early in podcast distribution, Apple ( AAPL 0.42) neglected its. There’s a wrinkle when calculating the number of shows on Spotify’s podcast charts with trailers. Spotify wants to dominate podcasts, but Apple is taking a big swing at taking the market back. Recent versions of the Apple Podcasts app on iOS give trailers special treatment, displaying them in their own section within a show’s listing: Here’s what I found: Apple PodcastsĪpple Podcasts encourages podcasters to include trailer episodes, and provides helpful guidance on their Apple Podcasts for Creators website. So I spent a bit of time digging into the correlation between the presence of trailers and success on the charts. Over the years, Spotify has been diversifying its content library to become the ultimate audio. Unlike Apple Music, Spotify also offers podcasts, with over 4 million titles currently on the platform. ![]() Both Apple Podcasts and Spotify give trailers prominent placement in their apps.īack in 2019, I looked closely at the “Top Shows” in Apple Podcasts US, and found that the higher up on the charts you go, the higher the percentage of shows with trailers.Ī lot has changed since I last looked at the prevalence of podcast trailers among charting shows. While Apple Music may have more content, Spotify’s music catalog is still extensive with over 80 million songs, with around 40,000 added daily. They’re a great opportunity to introduce prospective new listeners to your show. Podcast trailers can be a powerful tool in every podcaster’s toolkit. How many podcasts have trailers in their feeds? Podnews looked at 362,324 podcasts feeds in our sample over the last three months: just 50,096 of them (14%) have a trailer marked in their feed. From Podnews, an interesting bit of data about the prevalence of podcast trailers: ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |